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A few days ago I was working with my client on his pitch delivery skills- specifically on client success stories to share

Jun 23, 2020

We focussed on organising "Everything that Needs to be Said" into "Here's What You Need to Hear First".

If you hook the client with a short, precise yet powerfully structured case study, they will make time to have an expanded conversation with you. These are three pointers we created for articulating the value created for a past client: Immediate Benefit-how targets/goals/solutions were created 2) Transformational Impact: How additional value was created through the skilling up/new processes influenced other older processes/teams were equipped to take on newer more challenging opportunities etc 4)Recognised Success: How was the success perceived and acknowledged by their own teams and leaders/by competitors in the industry/the media/the extended environment of the their business.

Try using these tools in your business case studies prep work. Reach out to Yuki Ellias, The Next Stage to learn about our training programs for Business Story Pitch & High Stakes Client Conversations.

#businessstory #casestudies #communication #pitch #presentation

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